Inventro Corporation approached us to redefine their brand identity in a way that reflects their legacy in merchandising, while also preparing the brand for a digital-forward, mobile-first future. Their core ask was to blend luxury, innovation, and purpose into a visual and functional system. The project included a complete logo redesign, cohesive branding system, and the development of a modern mobile app experience for clients and vendors alike.
We began by diving into the soul of Inventro’s business: where legacy meets functionality. Through stakeholder interviews, competitive audits, and audience analysis, we found that the brand was perceived as experienced but visually outdated. However, the heart of Inventro—storytelling through products, innovation in delivery, and a craving for distinction—became our north star. This phase helped align internal aspirations with the external image Inventro wanted to project.
At the core of the new identity lies a custom serif wordmark symbolizing craftsmanship, authority, and heritage. Within the logo, the “O” is transformed into a stylized emblem—a sand mountain in the desert, representing craving, with four fluid petals symbolizing the rare essence of water: the fulfillment.
The mobile app was designed to mirror this narrative visually and functionally—featuring clean UI, elegant typography, and intuitive UX patterns that emphasize ease, elegance, and speed.
The result is a brand identity that is equal parts poetic and practical. The new Inventro visual system stands out in a crowded merchandising market by offering emotional depth and digital clarity.
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