Lanjekar Logistics, a dynamic new startup in the logistics space, approached Sovorun to build a brand identity that would set them apart in a highly competitive and fast-moving industry. Their goal was clear: they wanted a modern, sharp, and meaningful identity that reflects their efficiency, connectivity, and trustworthiness—all crucial traits for a logistics brand looking to build strong relationships with partners and clients.
We began by exploring the essence of logistics—movement, connection, and reliability. Through rounds of visual exploration and feedback with the client, we developed a bold and recognizable identity rooted in geometry and symbolism.
At the heart of the identity lies a custom logo mark: two interlocking squares, representing seamless connection, structure, and dependable service. These forms speak to the strength of partnerships and the precision of logistical operations. The use of red conveys energy and action, while the clean black wordmark balances the visual with a sense of professionalism and clarity.
The visual system was extended into various brand mockups, showcasing how the identity lives across platforms—from business cards and uniforms to digital assets and delivery packaging. This helped the client visualize how the brand would appear in real-world scenarios and allowed us to fine-tune elements for better scalability and consistency.
The new identity gave Lanjekar Logistics a confident and professional launchpad. The logo became an immediate symbol of the brand's values—clarity, strength, and movement. With a cohesive visual language and brand system in place, the company now has a strong foundation to grow their presence and scale across regional and national networks. The client appreciated the timeless yet modern tone, which successfully reflects both startup energy and operational credibility.
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